Social media strategists are experts at managing online communities. They understand how to identify target users who might be interested in a particular product or service, and detail ways for businesses to reach those users. Social media strategist is the individual in an organization trusted with monitoring, contributing to, filtering, measuring and otherwise guiding the social media presence of a brand, product, individual or corporation. The role is similar to that of a community manager on a website forum or public relations representative. Social media managers are often found in the marketing and public relations departments of large organizations.